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The website blog.premiercellar.com states the following, "Premier Cellar leads the wine industry in email marketing." We viewed that the webpage stated " Sign Up for our Newsletter." It also said " Sign Up for our Newsletter. If youre new to digital marketing you may be wondering how things differ from the traditional print marketing you may have been doing. Or maybe you just need a refresher on best practices for designing your emails. Read on to learn how to take your winerys email marketing and design to the next level. Image resolution really only factors into the quality of a printed ima." The header had direct to consumer as the highest ranking search term. This keyword is followed by email marketing, email marketing agency, and mobile email which isn't as urgent as direct to consumer. The other words they used was wine industry. wine industry techology symposium is included but could not be understood by web crawlers.